Treasury Wine Estates’ 19 Crimes brand is launching Snoop Cali Gold, the franchise’s first sparkling wine. The newcomer ($18 a 750-ml.) is part of the brand’s ongoing partnership with Snoop Dogg, and includes a QR code located on the back of the bottle that brings Snoop to life via an augmented reality experience when scanned with a mobile device. Snoop Cali Gold joins 19 Crimes’ existing line of California wines and marks Snoop Dogg’s third collaboration with the brand, joining Snoop Cali Red and Cali Rosé. It will be available nationwide. For more information, visit 19crimes.com.