• Features
    • City Scope
    • Mixology
    • Profiles
    • Trends
  • Departments
    • Bar Openings
    • Bar Talk
    • Beer Buzz
    • Brand Watch
    • Cocktail Hour
    • Events
    • Interviews
    • New Products
    • News Watch
    • Profile
    • Restaurant Openings
    • Shop Window
    • Sommelier Spotlight
    • Spirits Spotlight
    • Whisky Corner
    • Wine Sense
    • Wine Spotlight
  • Drinks Categories
    • Beer
    • Cannabis
    • Non-alcoholic
    • Spirits
    • Wine
  • Sectors
    • Off-Premise
    • On-Premise
Contact us at marketwatchcustserv@mshanken.com

Market Watch

Subscribe

MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

Spirits

  • Features

Tequila Shifts Gears

It's changing market as consumers become more educated and more adventurous

Battle Spirals Over New York Wine Sales

Bills to permit supermarkets to sell wine in the Empire State stall again, but the fight is far from over

  • Features

Cocktail Convenience

Ready-to-serve offerings bring bartender-quality drinks to the shelf

  • Trends

Retailers Ramp Up Patriotic Displays

Eye-catching packaging and colorful retail presentations are encouraging customers to raise a toast in celebration of the United States' 250th birthday.

  • Features

Fresh Approach

Retailer The Fresh Market eyes a best-in-class beverage alcohol program

Mini Spirits Bottles Standing Tall

Driven by retail display innovation, convenience, and consumption trends, sales of smaller spirit package sizes are growing

  • New Products

Jägermeister Orange Introduced

A new Jägermeister line extension is now available nationwide

  • New Products

El Mexicano Añejo Launches

The latest offering from the Bañuelos family’s El Mexicano distillery is released

  • Features
  • Mixology

Unsung Stars of the Cocktail World

Italian bitters continue to thrive, thanks to their crucial role in mixology

  • Bar Talk

Zero-Proof Cocktails Grow Up

Bartenders are making a concerted effort to offer sophisticated cocktails without alcohol

Older Articles
Check Out The Current Issue!
  • Contact Market Watch Magazine
  • Subscribe To Market Watch Magazine
  • View Market Watch Magazine Archive

Late-breaking news on the spirits, wine and beer business.

Shanken News Daily
  • Vodka’s Top Players Aim To Take Share In Competitive Market
  • La Marca, Josh Remain Wine’s Top Gainers At Retail
  • News Briefs for July 22, 2026
  • Diageo Chairman Reportedly Aiming To Shake Up Board Amid Turnaround Effort
  • Trump Administration To Impose 50% Tariffs On Canadian Alcohol Imports
Follow Us On Social Media