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MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

Spirits

  • Cocktail Hour

Cultural Cocktails

Gilberto Mendez creates cocktails with Peruvian, Japanese, and Mexican influence

  • Features
  • Mixology

Agave’s Reign At The Bar Continues

From fresh and fruity to complex and technique-driven, Tequila- and mezcal-based cocktails are fixtures in modern mixology

  • Features

Better With Age

Aged rum is carving out space for itself in the premium-plus spirits segment

  • Features

Is Premiumization Over? Bourbon Leaders Say No

Despite the market's recent shift, trading up is still popular

  • Trends

Spirits-Based RTDs Go Electrolyte

Led by Super Lyte, vodka-based sports drinks are the newest beverage alcohol craze

  • Features

Ireland’s Forward Path

Irish whiskey’s slump continues, but its leaders are tapping into innovation

Palm Republic Showcases Caribbean Rum Excellence

Founders Erik Winter and Bob Parkes look to redefine what premium rum looks like, tastes like, and feels like.

  • New Products

Hennessy Cognac Joins Ready-To-Serve Landscape

With a new summer campaign, Hennessy launches three new prepackaged cocktails

  • Cocktail Hour

Serious, But Light-Hearted

At Martha My Dear, Alex Howard offers high-quality cocktails in a relaxed setting

  • Features
  • Mixology

Rallying Around Rum

Mixologists are ready for rum-based cocktails to have their moment at the bar

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