Beer Buzz
Seasonal Releases Down, But Not Out
Sales of seasonal beers have eased, but they still drive traffic at retail
Lager Days
In just five years of availability at Harland Brewing in San Diego, the brewery’s Japanese lager (pictured) now accounts for about 36% of its overall sales.
Partnership Pours
Collaboration beers continue to evolve, creating buzz and driving consumer interest
Barrel-Aged Beers Keep Thriving
Local partnerships and single-barrel releases boost this beer segment
Bring The Heat
Beer poking is seeing a resurgence on-premise
Growing Season
Beer gardens blossom at breweries and on-premise venues.
Planning Your Beer Banquet
Hotels team up with local brewers on tastings and events packages.
Beer’s Hit Singles
Large-format beer cans find opportunity in several trade channels.
