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MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

Non-alcoholic

  • Mixology

Low And Slow

Mindful drinking is here to stay.

Zero Proof, Full Growth

Non-alcohol spirits continue to surge nationwide, outpacing the overall spirits category.

  • New Products

Josh Cellars Launches Non-alcohol Sparkling Wine

The new entry is billed as a non-alcohol complement to Josh Cellars Prosecco.

  • New Products

Chateau La Coste Unveils Nooh Wines

The non-alcoholic wine brand features still and sparkling white and rosé offerings from Provence.

  • Bar Talk

Wellness At The Bar

Healthy ingredients add a new dimension to the cocktail experience.

  • New Products

Kylie Minogue Wines Releases 0% Sparkling White

The pop singer’s non-alcohol wine portfolio expands with a second offering, joining 0% Sparkling Rosé.

  • Features

Non-alcohol Wines In The Spotlight

Product improvement and an increasingly receptive public have helped this sector grow.

  • Trends

2025 Starts Strong As Threat Of Tariffs Looms

As beverage alcohol retailers brace for price increases on imports, consumers show continued interest in alternative, convenient, and healthier drinks offerings.

  • Trends

Rosé And Alternative Beverages Spearhead Off-Premise Growth

Retailers respond to this summer’s shifting consumer habits in the tailwinds of a COVID industry hangover.

  • New Products

Riboli Family Estates Launches Spritz Del Conte

The new Italian spritz brand features the 8.5% abv Classico expression and a non-alcoholic variant.

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