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MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

Mixology

  • Mixology

King Among Cocktails

The Margarita is America’s favorite for a reason.

  • Mixology

Cocktail Companion

Thanks to new brands broadening the category, gin is a star spirit at the bar.

  • Mixology

Spotlight on the Emerald Isle

Irish whiskeys are finding their place in the U.S. cocktail scene.

  • Mixology

New Flavor Frontier

Savory cocktails are pushing boundaries at the bar

  • Mixology

Timeless Tipple

The Martini will always be revered at the bar.

  • Mixology

Picking Up Steam

American single malt is finding its place in cocktails.

  • Mixology

Eco-Friendly Mixing

Bartenders across the country are aiming to minimize waste, one cocktail at a time.

  • Mixology

Reintroducing Rum

Mixologists are giving this tropical spirit new life behind the bar.

  • Mixology

Tiki’s Boom And Bust

Despite many ups and down over the years, tiki cocktails have become a bar fixture.

  • Mixology

Agave’s Allure

The popularity of Tequila, mezcal, and other agave spirits at bars shows no signs of waning.

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