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MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

  • Trends

High Noon Eclipses $1 Billion In Sales In 2022

In just its third full year of business, High Noon raises the quality and stakes of the hard seltzer category. 

  • Features

Managing The Hunt

Retailers get creative in their efforts to balance allocated spirits sales to a loyal customer base.

  • Beer Buzz

Tasting Time Is Back

After a pandemic pause, in-store beer sampling returns to prominence.

  • New Products

Taylor Fladgate Releases Very Very Old Tawny Port

The fortified wine features liquid dating back to pre-World War II.

  • New Products

Latitude Beverage Launches Délure Zero 

The French sparkling rosé has no alcohol and contains 35 calories per serving.

  • New Products

Booker Vineyard Unveils New Wine Perl

The Rhône-style red blends Syrah and Grenache from Paso Robles, California.

  • Bar Talk

Crypto Cocktails

The digital revolution meets brick-and-mortar as bars and restaurant explore NFTs.

  • Cocktail Hour

Hometown Hero

Brad Jennings honors the South at North of Bourbon in Louisville, Kentucky.

  • Features

Vodka Holds Strong

The country’s leading spirit finds new ways to stay ahead by focusing on quality.

  • Mixology

Hitting The Mainstream

American single malt whiskies are on the rise—and so are cocktails highlighting them.

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