
California wine brand Bonterra, part of the 3.2-million-case Viña Concha y Toro USA portfolio, is aiming to enter new occasions and take share from RTDs with a new offering called Ranch Wine. The new lineup ($15 a 750-ml.) includes lightly effervescent wine blends in Pineapple Key Lime, Strawberry Hibiscus, and Chillable Cherry Wild Raspberry flavors, all bottled at 11% abv. Ranch Wine is available nationwide. For more information, visit Bonterra.com.