Oishii Sake Enters Liqueur Category

The brand is capitalizing on matcha trends with its new entry

Kintsugi Sake LLC, the company behind Oishii Sake, is expanding beyond its sake and RTD portfolio with the national launch of Oishii Matcha Liqueur, a shelf-stable, plant-based liqueur crafted with just four ingredients: Japanese ceremonial-grade matcha, sake, sugar, and rice milk powder. Vegan-friendly and gluten-free, the liqueur contains no dairy cream or artificial colorants. The 15% abv new entry ($25 a 750-ml.) is receiving a national rollout through Total Wine & More, regional retailers, and on-premise accounts. The move marks the company’s first foray into the liqueur category. For more information, visit Oishiisake.com.