Treasury Wine Estates has launched Convida, a new flavored wine brand aimed at Hispanic consumers. The brand, whose name means “with life,” is launching with two expressions: Blanco and Rosado (each $15 a 750-ml.). The Blanco release is at 13% abv and is billed as having flavors of mango, guava, peach, lime, and chili peppers (akin to tajín). The VODKARosado is at 12% abv and is characterized by flavors including chamoy, mango, lime, and chili peppers. Convida is available in select retailers in California and Texas, with expansion into Florida already in the works. For more information, visit Convidawine.com.