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MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

Spirits

  • Mixology

Picking Up Steam

American single malt is finding its place in cocktails.

  • Profiles

Minnesota Mega-Stars

Ted and Beau Farrell are maintaining their family’s history of excellence in Minnesota beverage retail, ushering Haskell’s to continued success.

  • Profiles

2024 Market Watch Retailer Of The Year

Jim Shpall is a driving force in Colorado beverage retail at three-unit Applejack Wine & Spirits.

  • Features

Irish Whiskey Holds Its Own

New releases are keeping the category exciting.

  • Mixology

Eco-Friendly Mixing

Bartenders across the country are aiming to minimize waste, one cocktail at a time.

  • Cocktail Hour

Asia Meets The American South

At Present Tense in Nashville, Tennessee, Rick Margaritov honors Japanese culture.

  • Bar Talk

The Sour Surge

A mixology staple, sour flavors create a refreshing cocktail for easy drinking.

  • Features

Money Matters

Despite recent volume loss, Bourbon’s value continues to soar.

  • Trends

Seattle’s Downtown Spirits Embraces Frictionless Checkout

The beverage alcohol retailer taps Amazon’s Just Walk Out technology that’s driving sales and employee education.

  • Mixology

Reintroducing Rum

Mixologists are giving this tropical spirit new life behind the bar.

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