Freschello Launches In The U.S. Market

The brand’s Rosso and Bianco offerings are currently available in four states, with national expansion planned.

One of Italy’s top-selling wines, Freschello, comes to the U.S. for the first time from New Jersey-based importer and distributor Regal Wine Imports. Light and sweet, these wines are ideal as an aperitif and are recommended to be served chilled. Regal Wine Imports will import their Freschello Rosso, a blend of Merlot and Sangiovese grapes, and Freschello Bianco, a blend of Garganega and Trebbiano. The wines ($10 a 750-ml.) come in at 10% abv and are available now in New York, New Jersey, Delaware, and Pennsylvania, with the possibility of futher national expansion later in 2022. For more information, visit