Gallo Launches Vibe By Vendange

The flavored wine extension includes Fruit Punch, Strawberry Limeade, and Blue Raspberry Lemonade offerings.

E. & J. Gallo is launching Vibe by Vendange, a line extension for its leading Tetrapak brand Vendange. Vibe ($4 a 500-ml. carton) is positioned to capitalize on the growing popularity of sweet and fruit-forward wines with flavors such as Fruit Punch, Strawberry Limeade, and Blue Raspberry Lemonade. Vibe by Vendange is at 12% abv and is available nationwide. For more information, visit Vendange.com.