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MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

May 2025

  • Cocktail Hour

Big Ambition In The Big Apple

With Yellow Rose, Krystiana Rizo brings a taste of Texas to New York City.

  • Beer Buzz

Beer’s Hit Singles

Large-format beer cans find opportunity in several trade channels.

  • Bar Talk

Culinary Crossover

Popularized in the kitchen, sous vide has become a bar infusion staple.

  • New Products

Tequila Ocho Unveils Añejo Aged In Old Fitzgerald Barrels

The Tequila is made using agave plants from Rancho Carralillos and Rancho Potrero Grande and is aged for one year before bottling.

  • New Products

Jim Beam Adds Pineapple Expression

The new offering combines Kentucky Straight Bourbon with pineapple flavor for the brand’s first new variant in four years.

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