Former NFL star John Elway has launched a new line under his California-based 7Cellars wine brand, which is made by winemaker Robert Mondavi Jr. The Farm Collection consists of three wines (all $30 a 750-ml.): a Paso Robles-sourced Cabernet Sauvignon, Chardonnay from the Arroyo Seco AVA, and Santa Lucia-based Pinot Noir. The Farm Collection joins the Elway Reserve range in the 7Cellars lineup, and is available in select markets with ongoing expansion. For more information, visit 7cellars.com.