Kim Crawford Debuts Wines For New Drinking Occasions

The New Zealand brand's new line features a lower abv and fewer calories than traditional wines.

Constellation Brands is looking to expand the consumption occasions for its New Zealand-based Kim Crawford wine brand with a new lower-calorie line of wines called Illuminate. The new range ($18 a 750-ml.) initially will include Sauvignon Blanc and Rosé offerings, bottled at 7% abv and with 70 calories a glass. The wines use “spinning cone” technology to reduce the alcohol from a portion of the base wine without impacting its aromas or flavor profile, according to the company. Kim Crawford Illuminate is soft-launching in select markets this fall, ahead of a wider rollout next March. For more information, visit