Lohr Vineyards Introduces J. Lohr Monterey Roots Wine Brand

The range features a Riesling and a Valdiguié sourced from Monterey County.

Lohr Vineyards & Wines has unveiled its J. Lohr Monterey Roots line, spotlighting the company’s history of viticulture and winemaking in Monterey County. Monterey Roots will feature J. Lohr’s Bay Mist White Riesling and Wildflower Valdiguié wines ($13 a 750-ml.), which were formerly part of the winery’s Estates portfolio. With packaging featuring images of cool-climate Monterey County—where J. Lohr farms 1,400 acres of vineyards—the Monterey Roots wines are rolling out nationwide. For more information, visit Jlohr.com.