Martha Stewart Debuts Online Wine Store

The lifestyle maven dives into e-commerce for the first time.

The Martha Stewart Wine Co. offers a wide range of varietals and price points, available to consumers by the bottle or in half or whole cases.
The Martha Stewart Wine Co. offers a wide range of varietals and price points, available to consumers by the bottle or in half or whole cases. (Photo by Kate Mathis)

Sequential Brands Group and online wine marketer Drinks unveiled the Martha Stewart Wine Co. in April, marking Martha Stewart’s first entry into the direct-to-consumer wine market. The online wine shop features a curated collection of wines from around the world, as well as an assortment of monthly wine club options, which range from four-bottle packs ($54.56 to $65.46) and half cases ($59.99 to $91.44) to a whole case offering ($119.98). An expert panel—which includes Chris Hoel, a former sommelier at The French Laundry, and the in-house winemaker at Martha Stewart Wine Co.—developed the site’s collection with the help of vintners from across the globe. For single-bottle purchases, the website offers a wide selection of price points, ranging from $12.49 a 750-ml. to $29.99. Aside from its e-commerce capabilities, the website also features video tasting notes and food pairings with “Martha’s Favorites” wines ($82.94 for six bottles), education and etiquette, bottle reviews, and more. For additional information, visit Marthastewartwines.com.