Opici Wines Launches La Maison de Rose

The new rosé brand, sourced from Provence, is available in canned packaging.

Glen Rock, New Jersey-based Opici Wines has launched La Maison de Rose, a new rosé brand sourced from Provence and available in cans. The wine ($20 a 4-pack of 250-ml. cans) is a blend of 80% Grenache and 20% Cinsault, grown and vinified at Caves du Commandeur and named for Rose Opici, the family’s matriarch. The cans feature a bright floral design, and p-o-s and other marketing programs are accompanying the brand’s rollout. La Maison de Rose is available in select markets. For more information, visit Opiciwines.com.