Pernod Ricard has launched a new vodka innovation, Absolut Juice. The 35% abv spirit ($20 a 750-ml.) comes in two flavors—Apple and Strawberry— made by blending Absolut vodka with natural fruit flavors. To promote the new releases, Absolut has teamed up with singer Lizzo for a social media-centered activation that will culminate in a collaboration between the musician and brand. Absolut Juice is available nationwide. For more information, visit Absolut.com.