New York-based Prestige Wine Imports, the U.S. subsidiary of Italy’s Gruppo Mezzacorona, is launching a new brand called Sonoroso. Sourced from northern Italy, the brand is debuting with Sweet Red and Sweet White expressions (both $13 a 750-ml.). The lightly sparkling wines have a low alcohol content of 7% abv and a sweet flavor profile. The wines are available nationwide, backed by an advertising campaign, event sponsor- ships, in-store tastings, and social media programs, among other initiatives. For more information, visit Prestigewineimports.com.