• Features
    • City Scope
    • Mixology
    • Profiles
    • Trends
  • Departments
    • Bar Openings
    • Bar Talk
    • Beer Buzz
    • Brand Watch
    • Cocktail Hour
    • Events
    • Interviews
    • New Products
    • News Watch
    • Profile
    • Restaurant Openings
    • Shop Window
    • Sommelier Spotlight
    • Spirits Spotlight
    • Whisky Corner
    • Wine Sense
    • Wine Spotlight
  • Drinks Categories
    • Beer
    • Cannabis
    • Non-alcoholic
    • Spirits
    • Wine
  • Sectors
    • Off-Premise
    • On-Premise
Contact us at marketwatchcustserv@mshanken.com

Market Watch

Subscribe

MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

Bar Talk

  • Bar Talk

Zero-Proof Cocktails Grow Up

Bartenders are making a concerted effort to offer sophisticated cocktails without alcohol

  • Bar Talk

Fantastic Fruits

As temperatures warm up, fruit flavors shine in cocktails

  • Bar Talk

Creating An Experience

Interactive cocktails offer a fun twist on traditional bar drinks

  • Bar Talk

Less Is More

Minimalist cocktails have found renewed favor thanks to their simple sophistication

  • Bar Talk

Exotic Appeal

Wasabi is finding its way onto cocktail menus in Japanese restaurants across the United States.

  • Bar Talk

Artificial Intelligence At The Bar

  • Bar Talk

Savory Success

Umami flavors add depth and complexity to cocktails.

  • Bar Talk

Agile Operators

Amid economic uncertainty, bar owners get nimble to maintain business.

  • Bar Talk

Culinary Crossover

Popularized in the kitchen, sous vide has become a bar infusion staple.

  • Bar Talk

Mellowing Agent

Rice washing is an easy way to soften spirits and cocktails.

Older Articles
Check Out The Current Issue!
  • Contact Market Watch Magazine
  • Subscribe To Market Watch Magazine
  • View Market Watch Magazine Archive

Late-breaking news on the spirits, wine and beer business.

Shanken News Daily
  • Interview, Part 2: Gallo Chief Commercial Officer Britt West
  • Bacardi Fully Acquires Teeling Irish Whiskey
  • News Briefs for June 23, 2026
  • National Restaurant Association Appeals To Lawmakers On Hemp THC Regulation
  • High Tide Posts 30% Sales Increase Amid Aggressive Expansion
Follow Us On Social Media