• Features
    • City Scope
    • Mixology
    • Profiles
    • Trends
  • Departments
    • Bar Openings
    • Bar Talk
    • Beer Buzz
    • Brand Watch
    • Cocktail Hour
    • Events
    • Interviews
    • New Products
    • News Watch
    • Profile
    • Restaurant Openings
    • Shop Window
    • Sommelier Spotlight
    • Spirits Spotlight
    • Whisky Corner
    • Wine Sense
    • Wine Spotlight
  • Drinks Categories
    • Beer
    • Cannabis
    • Non-alcoholic
    • Spirits
    • Wine
  • Sectors
    • Off-Premise
    • On-Premise
Contact us at marketwatchcustserv@mshanken.com

Market Watch

Subscribe

MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

Beer Buzz

  • Beer Buzz

Limited Releases Go Mainstream

Major brewers and importers get in on a craft trend.

  • Beer Buzz

Beer And Coffee Worlds Connect

Increasingly, brewers of both stripes are finding new ways to collaborate.

  • Beer Buzz

Professional Pourers

Third-party beer sampling agencies improve the experience for marketers and retailers.

  • Beer Buzz

Crowlers Thrive At Retail

The aluminum package offers convenience, freshness, and portability.

  • Beer Buzz

Beer Finds Its Cocktail Side

Brewers take inspiration from the mixology movement.

  • Beer Buzz

Finding Your Beer Online

Beer finder lists are boons for breweries and consumers.

  • Beer Buzz

From Grain To Glass

The farm-to-table movement is starting to take hold in craft beer.

  • Beer Buzz

The Freshness Factor

Best-by dates and refrigeration are increasingly important selling points for beer.

  • Beer Buzz

Brew Influencers

Traditionally reliant on ads, beer turns to social media to get the message out.

  • Beer Buzz

Balancing The Beer Menu

The nation's bars face the enviable problem of having too much choice.

Newer Articles Older Articles
Check Out The Current Issue!
  • Contact Market Watch Magazine
  • Subscribe To Market Watch Magazine
  • View Market Watch Magazine Archive

Late-breaking news on the spirits, wine and beer business.

Shanken News Daily
  • Jägermeister Looks To Extend Into New Occasions With Orange Offshoot
  • Year-To-Date Trends Influenced By “Value-Oriented” Consumers: SipSource
  • News Briefs for May 22, 2026
  • Napa Winemakers Bolster Presence At The $30-$50 Tier
  • Proximo Backs Centenario Tequila With New Campaign
Follow Us On Social Media