Ste. Michelle Wine Estates has launched H3, formerly part of Columbia Crest, as a stand-alone brand. Named for Washington’s Horse Heaven Hills AVA, H3 (all $14 a 750-ml.) includes a Cabernet Sauvignon, Merlot, red blend, and Sauvignon Blanc, and is now adding a rosé that’s a blend of Syrah, Merlot, and Cabernet Sauvignon. The relaunch also includes new packaging featuring winged horse imagery. Ste. Michelle president and CEO Jim Mortensen says the revamped H3 is well-positioned for growth with both Gen X and millennial consumers. H3 wines are available nationwide. For more information, visit Columbiacrest.com.