C. Mondavi & Family Introduces New California Wine Brand

Flat Top Hills is aimed at female consumers in their 30s and 40s.

C. Mondavi & Family is introducing a new California wine brand, Flat Top Hills, aimed at female consumers in their 30s and 40s with household income in the $45,000-$80,000 range. The new brand includes five wines: Sauvignon Blanc ($14 a 750-ml.), Chardonnay ($14), Rosé ($14), Red Blend ($16), and Cabernet Sauvignon ($16). Sourced from Yolo County, Dunnigan Hills, Monterey Coast, Lodi, Sonoma County, and the Central Coast, the brand is named for the flat- topped summits of the Mondavi family’s Dunnigan Hills vineyards, where consult- ing winemaker Angelina Mondavi, her siblings, and cousins played as children. Flat Top Hills wines are currently available in Arizona, Colorado, Massachusetts, and North Carolina, with additional markets slated for this fall. For more information, visit Flattopwines.com.