Terlato Wines is launching a new high- end wine brand, Dueling Pistols, backed by an ambitious experiential marketing campaign. The Dueling Pistols brand consists of two red blends (both $50 a 750-ml.): a 50% Cabernet Sauvignon and 50% Petite Sirah sourced from Paso Robles and 50% Zinfandel and 50% Syrah sourced from Dry Creek Valley. Both wines were rested in French oak for around 18 months. The brand’s name and labels—which portray two 19th-century duelists—are inspired by the interplay of the evenly split varietal blends. Dueling Pistols is available nationwide. For more information, visit Terlatowines.com.