Captain Morgan has partnered with Major League Soccer (MLS) to become the league’s official spiced rum and exclusive spirits partner through 2022. The rum will also become an official sponsor of the Chicago Fire, D.C. United, New York City FC, Philadelphia Union, and Seattle Sounders teams. Custom-labeled bottles of Captain Morgan featuring team colors and crests will be hitting the market soon. The partnership also includes national television ads that will be launching this month. Captain Morgan was down 2.7% to 5.6 million cases in the U.S. last year, according to Impact Databank.