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MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

  • Bar Talk

Crypto Cocktails

The digital revolution meets brick-and-mortar as bars and restaurant explore NFTs.

  • Cocktail Hour

Hometown Hero

Brad Jennings honors the South at North of Bourbon in Louisville, Kentucky.

  • Features

Vodka Holds Strong

The country’s leading spirit finds new ways to stay ahead by focusing on quality.

  • Mixology

Hitting The Mainstream

American single malt whiskies are on the rise—and so are cocktails highlighting them.

  • Trends

Irish Whiskies Continue Growth In U.S. Market 

Ahead of St. Patrick’s Day, retailers promote a diversifying category fueled by upscale offerings.

  • New Products

Goslings Rum Introduces Spirited Seas Expression

The Bourbon barrel-aged dark rum traveled the ocean between Bermuda and New Jersey for more than 40 weeks.

  • New Products

Hirsch Selected Whiskey Unveils The Cask Strength Bourbon

The limited-edition offering is aged for six years, finished in Hine XO Cognac barrels, and bottled at 62.5% abv.

  • New Products

Scheid Family Debuts Grandeur Wines

Sourced from Monterey, California, the new line includes a Red Blend and a Rosé.

  • New Products

Simi Launches New Low-Cal, Low-Alcohol Wine

Brightful Chardonnay contains 80 calories per serving and is bottled at 9% abv.

  • Trends

Liquor Stores Entice Gen Z With New Signage, Health-Conscious Products, And Social Media

Beverage alcohol retailers embrace the latest inventory trends and marketing strategies catering to younger legal-drinking age consumers.

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