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Devil’s Grin Texas Gin was born from a simple idea: gin doesn’t have to be an acquired taste. Crafted by Trinity River Distillery in Fort Worth, Texas, Devil’s Grin takes the familiar structure of gin and gives it a distinctly modern, and distinctly Texan, point of view. Its recipe brings together 14 botanicals sourced from six continents, selected through an extensive development process.

At its heart is an ingredient much closer to home: mesquite bean. Inspired by the rugged mesquite tree of South Texas, sometimes nicknamed the “Devil’s Tree,” it contributes a subtle earthy sweetness while connecting the gin to its Texas roots. The resulting profile layers bright citrus and floral notes with earthy botanicals and spice, creating complexity while remaining smooth and approachable.

That balance was intentional. Devil’s Grin was developed for longtime gin drinkers, but also for gin skeptics, vodka drinkers, and consumers looking to explore more  character-driven spirits. Its expressive botanical profile works easily across cocktails, from a classic Martini or Negroni to a simple Gin & Tonic to more creative serves.

Now available in approximately 20 states, Devil’s Grin is building toward becoming a national brand, with the goal of reaching all 50 states in the next couple of years. Supporting that growth is “America’s Craft Gin,” a significant brand investment centered on a modern, cocktail-forward approach to the category. The platform also emphasizes collaboration with bartenders and hospitality professionals, recognizing their expertise and important role in introducing consumers to new spirits and changing perceptions around gin.

The approach reflects Devil’s Grin’s larger ambition: to reintroduce gin as a versatile, approachable spirit made for how people drink today. Rooted in Texas, informed by botanicals from around the world, and created with cocktails in mind, Devil’s Grin offers a fresh invitation to reconsider what American gin can be.