Don Sebastiani & Sons Launches Low-Alcohol Bubbly Brand Libby

Available in limited markets, the sparkling wine label includes a rosé blend and a white blend.

Don Sebastiani & Sons is adding low-alcohol sparkling wine brand Libby to its portfolio. Libby, which is bottled at 7%-8% abv, includes a rosé blend and white blend ($18 a 750-ml.; $22 a 4-pack of cans). Libby will seek to strategically expand distribution nationally, starting with four launch markets this fall—California, Oregon, Wisconsin, and Tennessee—through the Don Sebastiani & Sons distribution network. For more information, visit