E. & J. Gallo Reintroduces Thunderbird

The wine is initially being released Wisconsin and Minnesota markets.

E. & J. Gallo is revamping Thunderbird as a modern brand, relaunching it initially in Milwaukee and Madison, Wisconsin, as well as Minneapolis. As part of the revamp’s marketing campaign, Gallo is partnering with local musicians to promote the wines. The new Thunderbird line ($10 a 750-ml.) will feature a Chardonnay, Cabernet Sauvignon, and red blend. For more information, visit Gallo.com.