Issa Rae Unveils Prosecco Brand Viarae

The Italian sparkling wine is made by E. & J. Gallo’s La Marca winery.

E. & J. Gallo has partnered with actress and producer Issa Rae to launch Viarae, a new Prosecco. The vintage sparkling wine ($19 a 750-ml.) is made from 100% Glera grapes grown in Treviso, Italy and made by the La Marca cooperative. Viarae is now available in select on-premise accounts and retailers across the U.S. For more information, visit