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MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

Jan-March 2026

  • News Watch

E-Commerce Drinks Expands Online Platform For Wine

A new sales platform makes its debut that will allow for the “decentralized distribution of alcohol” for the first time

  • Features

Consolidation Hits Craft Beer

With craft beer losing favor, the pace of brewery consolidation quickens

  • Features

Expanding Winery Visits

California winemakers are trying creative new approaches to entice consumer visits

  • Cocktail Hour

Honoring His Roots

With Adíos and Salud Taqueria, José Medina Camacho brings Mexico to Alabama

  • Beer Buzz

Barrel-Aged Beers Keep Thriving

Local partnerships and single-barrel releases boost this beer segment

  • Bar Talk

Less Is More

Minimalist cocktails have found renewed favor thanks to their simple sophistication

  • Features
  • Mixology

Workhorse Whiskey

Irish whiskey is an approachable and versatile cocktail base

  • Features

Bar Strategies For A New Year

Bartenders share insights and predictions for manifesting success in 2026

  • Features

Vodka Keeps Rolling

Despite vodka’s steady setbacks, the spirits industry’s No. 1 category still shows consistent demand

  • Features

Capturing Gen Z

Winemakers are seeking new ways to attract the next generation of wine drinkers

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