Kobrand Launches New Upscale Wine Brand Rebellious

The red blend comprises mainly Zinfandel and Cabernet from Sonoma and Mendocino.

Kobrand Corp. has added Rebellious, a new upscale California red blend, to its portfolio. Rebellious ($25 a 750-ml.) blends 44% Zinfandel, 23% Cabernet Sauvignon, 8% Merlot, 7% Petite Sirah, 7% Syrah, 7% Mourvèdre, 3% Malbec, and 1% Sauvignon Blanc sourced from Sonoma and Mendocino. Kobrand president and CEO Robert DeRoose said Rebellious addresses “the dramatic movement toward premiumization” in the California red blend category in recent years. The new wine is available in select markets. For more information, visit Rebelliouswine.com