La Marca Unveils Upscale Prosecco

The label's new wine is a limited edition bottling.

E. & J. Gallo’s La Marca Prosecco label has unveiled a new limited edition Prosecco Superiore DOCG. Sourced from Italy’s Conegliano Valdobbiadene region, La Marca Luminore Prosecco ($30 a 750-ml.) celebrates the La Marca cooperative’s 50th anniversary. The wine is currently available in limited quantities nationwide. For more information, visit