Treasury Wine Estate Debuts New Brand

Maison de Grand Esprit introduces consumers to the famous winemaking regions of France.

Treasury Wine Estates is launching a new luxury brand sourced from Bordeaux, Burgundy, the Rhône, and Provence. The Maison de Grand Esprit range features three separate tiers. At the entry-level is L’Être Magique, which includes red wines from Bordeaux and Burgundy (both $25 a 750-ml.), a Crémant de Bourgogne ($25), and a rosé from Provence ($17). Meanwhile, the La Mystèriale line is more terroir-driven, and consists of a Lussac-Saint-Émilion Bordeaux, a Santenay Premier Cru Burgundy, and a Châteauneuf-du-Pape (all $45). Finally, the Saint-Estèphe-sourced Grand Esprit ($100) is the brand’s most high-end wine. All the wines in the Maison de Grand Esprit lineup are made in a full-bodied style that emphasizes bold fruit flavors, in an appeal to American palates. A sister Champagne brand is debuting as well. The new wines are currently available in major markets. For more information, visit