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MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

  • Features

Beer Hot Brands

Hard seltzers and other FMBs are category standouts.

  • New Products

Beam Suntory Relaunches Yamazaki 25

The luxury release comprises Japanese whiskies that have been aged for 25 years or longer.

  • Mixology

Bitters, Big And Bold

As U.S. drinkers grow more comfortable with adventurous flavors, cocktails featuring bitter liqueurs are trending way up.

  • Features

Uruguay Emerges From The Shadows

As wine lovers look for the next Big Thing, Uruguayan wines could be in the running.

  • Beer Buzz

A Rebound Is Brewing

Iconic Guinness brand eyes post-pandemic recovery.

  • Features

Ireland’s Time

While 2020 brought a hiccup in growth after long years of expansion, Irish whiskey remains a category to watch in the U.S.

  • Trends

Spirits-Based RTDs Score Big At Retail

Beverage alcohol retailers report increased sales in the pre-mixed cocktail category.

  • Features

Mixing Up High Margins

Premium mixers, once a virtually non-existent category, are giving retailers another route to profits.

  • Features

The IPA Boom Rolls On

Innovation continues to refresh the segment and attract new drinkers.

  • Features

The Premium Power Of Bourbon

New products and expansion are still on the agenda, as the pandemic fails to slow progress.

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