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MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

  • Beer Buzz

A Rebound Is Brewing

Iconic Guinness brand eyes post-pandemic recovery.

  • Features

Ireland’s Time

While 2020 brought a hiccup in growth after long years of expansion, Irish whiskey remains a category to watch in the U.S.

  • Trends

Spirits-Based RTDs Score Big At Retail

Beverage alcohol retailers report increased sales in the pre-mixed cocktail category.

  • Features

Mixing Up High Margins

Premium mixers, once a virtually non-existent category, are giving retailers another route to profits.

  • Features

The IPA Boom Rolls On

Innovation continues to refresh the segment and attract new drinkers.

  • Features

The Premium Power Of Bourbon

New products and expansion are still on the agenda, as the pandemic fails to slow progress.

  • New Products

Grounded Wine Co. Launches Space Age Rosé Spritz

The new offering infuses the brand's rosé wine with Meyer lemon and strawberry flavors.

  • New Products

Chandon Debuts Garden Spritz Variant

The sparkling wine is naturally flavored with orange bitters.

  • New Products

Terroir Connections Imports Chilean Wine Misiones De Rengo

Three of the brand's ranges are now available in the U.S., with more on the way.

  • New Products

Myx Beverages Introduces Light Chardonnay And Light Rosé

The wines contain 5% alcohol and have 75 calories per serving.

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