• Features
    • City Scope
    • Mixology
    • Profiles
    • Trends
  • Departments
    • Bar Openings
    • Bar Talk
    • Beer Buzz
    • Brand Watch
    • Cocktail Hour
    • Events
    • Interviews
    • New Products
    • News Watch
    • Profile
    • Restaurant Openings
    • Shop Window
    • Sommelier Spotlight
    • Spirits Spotlight
    • Whisky Corner
    • Wine Sense
    • Wine Spotlight
  • Drinks Categories
    • Beer
    • Cannabis
    • Non-alcoholic
    • Spirits
    • Wine
  • Sectors
    • Off-Premise
    • On-Premise
Contact us at marketwatchcustserv@mshanken.com

Market Watch

Subscribe

MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

Features

  • Features

Ireland’s Time

While 2020 brought a hiccup in growth after long years of expansion, Irish whiskey remains a category to watch in the U.S.

  • Trends

Spirits-Based RTDs Score Big At Retail

Beverage alcohol retailers report increased sales in the pre-mixed cocktail category.

  • Features

Mixing Up High Margins

Premium mixers, once a virtually non-existent category, are giving retailers another route to profits.

  • Features

The IPA Boom Rolls On

Innovation continues to refresh the segment and attract new drinkers.

  • Features

The Premium Power Of Bourbon

New products and expansion are still on the agenda, as the pandemic fails to slow progress.

  • Features
  • Trends

Tequila, Mezcal Sales Booming At Retail Despite Supply Shortages 

As agave-based spirits soar, Tequila shows potential to pass Bourbon and rum.

  • Features

Beer’s Shipping Battle

The social impact of Covid-19 has reignited the direct-to-consumer beer sales controversy.

  • Features

Japan’s Transformation

The country’s leading distillers are meeting a surge in export demand by focusing on highball whiskies and cultivating an audience for their aged expressions.

  • Mixology

Comforting Classic

Vodka remains America’s go-to spirit for cocktails.

  • Features

Chile Readies To Re-Up

Looking past the pandemic, Chile’s winemakers aim toward younger consumers and building a better on-premise foothold.

Newer Articles Older Articles
Check Out The Current Issue!
  • Contact Market Watch Magazine
  • Subscribe To Market Watch Magazine
  • View Market Watch Magazine Archive

Late-breaking news on the spirits, wine and beer business.

Shanken News Daily
  • Italy’s Pasqua Seeing U.S. Investments Pay Off
  • MGP Appoints New Marketing, Operations Leads
  • Pernod’s Tresarrieu To Lead Canada’s Corby
  • News Briefs for October 29, 2025
  • Campari’s Hunt On Marketing Global Brands, JFW’s Tigner On Navigating Headwinds
Follow Us On Social Media