• Features
    • City Scope
    • Mixology
    • Profiles
    • Trends
  • Departments
    • Bar Openings
    • Bar Talk
    • Beer Buzz
    • Brand Watch
    • Cocktail Hour
    • Events
    • Interviews
    • New Products
    • News Watch
    • Profile
    • Restaurant Openings
    • Shop Window
    • Sommelier Spotlight
    • Spirits Spotlight
    • Whisky Corner
    • Wine Sense
    • Wine Spotlight
  • Drinks Categories
    • Beer
    • Cannabis
    • Non-alcoholic
    • Spirits
    • Wine
  • Sectors
    • Off-Premise
    • On-Premise
Contact us at marketwatchcustserv@mshanken.com

Market Watch

Subscribe

MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

Mixology

  • Features
  • Mixology

American Whiskies Are Mixology Favorites

American Whiskies Are Mixology Favorites Bourbon and rye whiskey–based cocktails continue to reign on bar menus.

  • Features
  • Mixology

Shaking Up Scotch

Once enjoyed primarily neat, Scotch whisky is now making its way into the cocktail spotlight.

  • Features
  • Mixology

Liqueur Mixology Is A Balancing Act

Liqueurs offer an array of flavors to complement a cocktail’s other ingredients.

  • Features
  • Mixology

Mixologists And Consumers Embrace Wine-Based Cocktails

Thanks to the variety of vino styles, there's a drink to please every palate.

  • Features
  • Mixology

Vodka Remains A Mixology Favorite

Mixologists and consumers continue to appreciate vodka for its versatility.

  • Features
  • Mixology

Mixology: Cachaça

Mixologists are going beyond the Caipirinha with an array of bold, fruity and aromatic cachaça cocktails.

  • Features
  • Mixology

Mixology: Summertime Sippers

The warmer months offer fresh fruits and vegetables to facilitate farm-to-glass cocktails.

  • Features
  • Mixology

Mixology: Tequila

Spurred by the growth of 100-percent blue agave brands, Tequila has carved out a place in the craft cocktail scene.

  • Features
  • Mixology

Mixology: Punches

With its long history and celebratory nature, the punch bowl is a mixology trend on the rise.

  • Features
  • Mixology

Mixology: Rum

Mixologists help rum shed its image as a summer-only spirit by exploring year-round cocktail possibilities.

Newer Articles Older Articles
Check Out The Current Issue!
  • Contact Market Watch Magazine
  • Subscribe To Market Watch Magazine
  • View Market Watch Magazine Archive

Late-breaking news on the spirits, wine and beer business.

Shanken News Daily
  • Treasury Wine To Refocus On Tighter Portfolio To Reignite Growth
  • Proximo Extends Cuervo Into Canned Cocktails
  • William Grant Appoints Boyadjian As Chief Brand Officer
  • News Briefs for June 5, 2026
  • Brown-Forman’s Full-Year Sales Come In Flat At $3.9 Billion
Follow Us On Social Media