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MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

  • New Products

ButterZero Adds Depth

Butter Cellars launches non-alcohol red and white extension

  • New Products

Decoy Featherweight Red Takes Flight

Duckhorn launches its first low-calorie, low-alcohol red wine in its better-for-you lineup

Premiumization Driving Irish Whiskey

Tastings explore creative Celtic mashbills and caskings and help raise spirits

Spirits Join Wine In Battle For New York Grocery Sales

Independent retailers in the Empire State unite against growing pressure to sell wine and now spirits in supermarkets

  • Trends

Retailers Set To Stock Super Bowl Parties

Consumers prep at home bars to celebrate the biggest sports extravaganza, historically topping nationwide TV viewer ratings

  • Features

Uncertain Future

As beverage consumption habits continue to change in the U.S., Cognac marketers are looking to re-engage consumers by focusing on heritage and cultural connections.

  • New Products

19 Crimes Severed Red Released

Treasury Wine Estates releases a limited-edition 19 Crimes wine in a new collaboration with water brand Liquid Death

  • New Products

Paradise Block Old Vine Cabernet Sauvignon Introduced

Grgich Hills Estate launches high-end Napa wine

  • New Products

Latitude Beverage Rolls Out Three New California Wines

90+ Cellars Lot 234, Lot 235, and Lot 233 are available in limited quantities

  • New Products

Piper-Heidsieck Launches Code Rouge

Piper-Heidsieck recently debuted Code Rouge, a new limited edition holiday bottling of the Champagne house’s Cuvée Brut

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