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MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

  • New Products

Hennessy Cognac Joins Ready-To-Serve Landscape

With a new summer campaign, Hennessy launches three new prepackaged cocktails

  • Trends

Consumers Embrace Alternative Wine Packaging

Premium wines are gaining steam at retail through growing availability of wines in convenient package sizes from single serve bottles to 3-liter Tetra Paks

  • Beer Buzz
  • Trends

Spicy Beers Fire Up Consumer Interest

Led by jalapeño, these beers have tapped into a whole cohort of spice lovers

  • Cocktail Hour

Serious, But Light-Hearted

At Martha My Dear, Alex Howard offers high-quality cocktails in a relaxed setting

  • Features
  • Mixology

Rallying Around Rum

Mixologists are ready for rum-based cocktails to have their moment at the bar

  • Features

Tequila Shifts Gears

It's changing market as consumers become more educated and more adventurous

  • Features

Worldly Wines Premiumize

While imported wine faces falling volumes, the $15-$25 tier is seeing continued demand

Battle Spirals Over New York Wine Sales

Bills to permit supermarkets to sell wine in the Empire State stall again, but the fight is far from over

  • Features

Outside The Box

Boxed wines continue to evolve their packaging, most recently with single-serve formats

  • Features

Cocktail Convenience

Ready-to-serve offerings bring bartender-quality drinks to the shelf

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