Johnnie Walker Experience Approved For Scotland

Exhibit will walk visitors through 200 years of the brand's history, the science of whisky making, and the flavor variations of Scotland.

(Photo by Diageo)

Johnnie Walker has received official approval from the Edinburgh City Council Planning Committee to move forward with its £150 million ($195 million) renovation project building a multi-sensory, immersive visitor experience in the city’s historic 146 Princes Street building. The exhibits will span three floors and will walk visitors through 200 years of the brand’s history, the science of whisky making, and the flavor variations that occur across Scotland. The building will also house an academy as part of Diageo’s Learning for Life program, which provides industry training. Diageo is investing an additional £35 million ($45.5 million) to reopen the Port Ellen and Brora distilleries.