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MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

  • Bar Talk
  • Departments

Bar Talk: Absinthe’s Allure

The “green fairy” draws consumers interested in cocktail history.

  • Features
  • Mixology

Mixology: Tequila

Spurred by the growth of 100-percent blue agave brands, Tequila has carved out a place in the craft cocktail scene.

  • Features
  • Trends

IPAs: The Pursuit Of Hoppiness

Once a bit player in America’s beer scene, the IPA segment has turned into a full-fledged movement.

  • Features
  • Trends

Rum’s Time

Despite a boost from spiced offerings in recent years, marketers still seek the rapid growth rates experienced by Bourbon.

  • Features
  • Trends

Stop And Smell The Rosés

Americans embrace pink wines and the luxury lifestyle they represent.

  • Cocktail Hour
  • Departments

Cocktail Hour: Fresh Connection

At Spoonbar in Healdsburg, California, Tara Heffernon celebrates the garden.

  • Bar Talk
  • Departments

Bar Talk: Flourish With Flame

Fire adds dimension at the bar, providing showmanship and cocktail complexity.

  • Beer Buzz
  • Departments

Beer Buzz: Draft Beer’s Dominance

On-premise operators have seen a dramatic shift toward draft sales in recent years.

  • Features

Wine Files: Sherry Reaches Higher Ground

With a focus on its upscale offerings, Sherry attracts a new audience.

  • Features
  • Trends

Beer Is In Session

Running counter to the high-gravity craft craze, lower-alcohol brews are giving consumers a lighter alternative.

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