Retailers Bank On Tasting Events To Lift Sales
Wine and spirits sampling is key to increasing customer engagement and register rings in the off-premise.
William Grant Introduces Silent Pool Gin
The London dry gin comprises 24 botanicals and locally sourced honey.
Bulleit Relaunches 12-Year-Old Straight Rye
The Vice Adds Sierra, Sevilla, And Las Amigas
All three new orange wines are sourced from Napa Valley.
Coppola Introduces Vibrance Pinot Grigio
Part of the brand’s Diamond Collection, the wine has 80 calories and 3 grams of carbs per 5-ounce serving.
Bread & Butter Launches Sliced Offshoot
The initial offering is a Chardonnay that contains 85 calories per serving.
Crowded Category
Flavored malt beverages continue to see a wave of new entrants.
Control State Spirits Remain In Positive Territory
Trade-up trends showed signs of easing last year, but outpaced volume growth.