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MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

Spirits

  • Features

Spirits RTDs Keep Climbing

Last year the category grew by more than 10 million cases and there’s more to come in 2026

  • Features

Bucking Trends

While spirits sales were down in the 17 control state (pictured in red) last year, several encouraging bright spots emerged.

  • Features

Approachable Nature

As the spirits industry faces headwinds, flavored options continue to bring new consumers to the whisk(e)y arena

  • New Products

Dos Hombres Expands Into Tequila

Mezcal brand Dos Hombres fortifies line with Blanco and Reposado Tequila expressions

  • Bar Talk

Fantastic Fruits

As temperatures warm up, fruit flavors shine in cocktails

  • Features
  • Mixology

Agave Goes Bold

Bartenders are looking beyond the Margarita for Tequila- and mezcal-based cocktails

  • Features

Connecting With Customers

Pennsylvania wine and spirits officials tap strategies for rapidly evolving consumer trends

  • Trends

Tequila Regains Retail Traction

Fueled by a growing interest in single barrels, additive free, and RTDs, Tequila continues rising at retail.

Bourbons Sales Recalibrate

Sales of ultra expensive Bourbons have cooled, but super- and ultra-premium brands are still generating excitement

  • Features

Matter of Taste

Retail store tasting are essential for elevating industry culture and business

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Late-breaking news on the spirits, wine and beer business.

Shanken News Daily
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