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MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

Spirits

  • Bar Talk

Creating An Experience

Interactive cocktails offer a fun twist on traditional bar drinks

  • Trends

Spirits-Based RTDs Expand Horizons

Driven recently by lemonade and tea offerings, spirits-based RTDs continue rapid, mouthwatering growth

  • Cocktail Hour

Honoring His Roots

With Adíos and Salud Taqueria, José Medina Camacho brings Mexico to Alabama

  • Bar Talk

Less Is More

Minimalist cocktails have found renewed favor thanks to their simple sophistication

  • Features
  • Mixology

Workhorse Whiskey

Irish whiskey is an approachable and versatile cocktail base

  • Features

Vodka Keeps Rolling

Despite vodka’s steady setbacks, the spirits industry’s No. 1 category still shows consistent demand

  • New Products

Grey Goose Berry Rouge Released

Bacardi launches Grey Goose Berry Rouge, the high flying brand's first new flavored addition in a decade

Premiumization Driving Irish Whiskey

Tastings explore creative Celtic mashbills and caskings and help raise spirits

Spirits Join Wine In Battle For New York Grocery Sales

Independent retailers in the Empire State unite against growing pressure to sell wine and now spirits in supermarkets

  • Features

Uncertain Future

As beverage consumption habits continue to change in the U.S., Cognac marketers are looking to re-engage consumers by focusing on heritage and cultural connections.

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