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MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

July/Aug 2026

  • New Products

Hennessy Cognac Joins Ready-To-Serve Landscape

With a new summer campaign, Hennessy launches three new prepackaged cocktails

  • Beer Buzz
  • Trends

Spicy Beers Fire Up Consumer Interest

Led by jalapeño, these beers have tapped into a whole cohort of spice lovers

  • Cocktail Hour

Serious, But Light-Hearted

At Martha My Dear, Alex Howard offers high-quality cocktails in a relaxed setting

  • Features
  • Mixology

Rallying Around Rum

Mixologists are ready for rum-based cocktails to have their moment at the bar

  • Features

Tequila Shifts Gears

It's changing market as consumers become more educated and more adventurous

  • Features

Worldly Wines Premiumize

While imported wine faces falling volumes, the $15-$25 tier is seeing continued demand

  • Features

Outside The Box

Boxed wines continue to evolve their packaging, most recently with single-serve formats

  • Features

Cocktail Convenience

Ready-to-serve offerings bring bartender-quality drinks to the shelf

  • New Products

Botella By Sea Smoke Releases Pinot Noir And Chardonnay

Constellation Brands reintroduces Botella

  • New Products

Piper-Heidsieck Reveals Marilyn Monroe Cuvée

Champagne house releases a limited edition offering

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