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MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

May 2026

  • New Products

Dos Hombres Expands Into Tequila

Mezcal brand Dos Hombres fortifies line with Blanco and Reposado Tequila expressions

  • New Products

Esprit de Cote des Roses Launches

Gérard Bertrand unveils a new Vin de France sparkling rosé

  • Beer Buzz

Lager Days

In just five years of availability at Harland Brewing in San Diego, the brewery’s Japanese lager (pictured) now accounts for about 36% of its overall sales.

  • Bar Talk

Fantastic Fruits

As temperatures warm up, fruit flavors shine in cocktails

  • Features
  • Mixology

Agave Goes Bold

Bartenders are looking beyond the Margarita for Tequila- and mezcal-based cocktails

  • Features

Connecting With Customers

Pennsylvania wine and spirits officials tap strategies for rapidly evolving consumer trends

  • Features
  • Trends

RTDs In The Wine Space

Wine-based RTDs spark interest among consumers, and big potential growth

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