![](https://mscwordpresscontent.s3.amazonaws.com/mwmag/wp-content/uploads/2021/04/NP9_MW0421-e1619389478858.jpg)
Trinchero Family Estates is launching a new Sweet Collection of wines under the Ménage à Trois brand in a bid to bring new consumers into the prominent California wine label, which has annual U.S. volume of 3 million cases. The Sweet Collection will initially include a Dolce Sweet Red Blend and Moscato Sweet White Blend (both $14 a 750-ml.), both at 9.5% abv. Targeting a younger and more diverse demographic than the core Ménage à Trois brand, the wines feature a sweetness scale on the back label and are recommended to be served slightly chilled. Ménage à Trois’ Sweet Collection is available nationwide. For more information, visit Menageatroiswines.com.