• Features
    • City Scope
    • Mixology
    • Profiles
    • Trends
  • Departments
    • Bar Openings
    • Bar Talk
    • Beer Buzz
    • Brand Watch
    • Cocktail Hour
    • Events
    • Interviews
    • New Products
    • News Watch
    • Profile
    • Restaurant Openings
    • Shop Window
    • Sommelier Spotlight
    • Spirits Spotlight
    • Whisky Corner
    • Wine Sense
    • Wine Spotlight
  • Drinks Categories
    • Beer
    • Cannabis
    • Non-alcoholic
    • Spirits
    • Wine
  • Sectors
    • Off-Premise
    • On-Premise
Contact us at marketwatchcustserv@mshanken.com

Market Watch

Subscribe

MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

  • New Products

Goslings Rum Introduces Spirited Seas Expression

The Bourbon barrel-aged dark rum traveled the ocean between Bermuda and New Jersey for more than 40 weeks.

  • New Products

Hirsch Selected Whiskey Unveils The Cask Strength Bourbon

The limited-edition offering is aged for six years, finished in Hine XO Cognac barrels, and bottled at 62.5% abv.

  • New Products

Scheid Family Debuts Grandeur Wines

Sourced from Monterey, California, the new line includes a Red Blend and a Rosé.

  • New Products

Simi Launches New Low-Cal, Low-Alcohol Wine

Brightful Chardonnay contains 80 calories per serving and is bottled at 9% abv.

  • Trends

Liquor Stores Entice Gen Z With New Signage, Health-Conscious Products, And Social Media

Beverage alcohol retailers embrace the latest inventory trends and marketing strategies catering to younger legal-drinking age consumers.

  • New Products

Boisset Collection Introduces DeLalisse Champère

The French sparkling wine was featured on the Netflix series “Emily in Paris.”

  • New Products

Cline Family Cellars Unveils Sonoma AVA Series

The new line features four wines, each sourced from specific vineyards in the region.

  • New Products

19 Crimes Adds Martha’s Lighter Chard

The lower-alcohol offering is made from California grapes and contains 80 calories per serving.

  • New Products

Raeburn Winery Introduces New Barrel-aged Chardonnay

Sourced from the Russian River Valley, the wine is only available at BevMo! stores in California and Georgia.

  • Trends

White Claw Enters Spirits Category With New Vodka Brand And Vodka-based RTD

The introduction of White Claw vodka and the brand’s spirits-based canned cocktail raises the stakes in the drinks industry.

Newer Articles Older Articles
Check Out The Current Issue!
  • Contact Market Watch Magazine
  • Subscribe To Market Watch Magazine
  • View Market Watch Magazine Archive

Late-breaking news on the spirits, wine and beer business.

Shanken News Daily
  • Spec’s: Bigger And Better In Texas
  • News Briefs for November 21, 2025
  • Fernet-Branca Capitalizing On More Diverse Consumer Palates
  • News Briefs for November 20, 2025
  • WSWA CEO Francis Creighton On The State Of The Middle Tier
Follow Us On Social Media