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MarketWatchMag.com — MARKET INTELLIGENCE ON SPIRITS, WINE AND BEER

  • New Products

Penfolds Year of the Horse Bin 389 Cabernet Shiraz Enters Market

A limited edition offering celebrates the Lunar New Year

  • New Products

High Ranch Vineyard 2021 Cabernet Sauvignon Unveiled

A new, high-end Napa Valley wine makes its debut

  • New Products

Luc Belaire Alcohol-Removed Rare Rosé Launched

A new, vacuum distilled bubbly is available in select markets

  • New Products

Grey Goose Berry Rouge Released

Bacardi launches Grey Goose Berry Rouge, the high flying brand's first new flavored addition in a decade

  • New Products

ButterZero Adds Depth

Butter Cellars launches non-alcohol red and white extension

  • New Products

Decoy Featherweight Red Takes Flight

Duckhorn launches its first low-calorie, low-alcohol red wine in its better-for-you lineup

Premiumization Driving Irish Whiskey

Tastings explore creative Celtic mashbills and caskings and help raise spirits

Spirits Join Wine In Battle For New York Grocery Sales

Independent retailers in the Empire State unite against growing pressure to sell wine and now spirits in supermarkets

  • Trends

Retailers Set To Stock Super Bowl Parties

Consumers prep at home bars to celebrate the biggest sports extravaganza, historically topping nationwide TV viewer ratings

  • Features

Uncertain Future

As beverage consumption habits continue to change in the U.S., Cognac marketers are looking to re-engage consumers by focusing on heritage and cultural connections.

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